Saas Project #3 | Google Webmasters

Our Multi-Channel Attribution SaaS allows businesses to analyze how different marketing channels (email, social media, PPC, etc.) contribute to overall conversions. Using Google Analytics’ attribution models, you can determine which channels are most effective in driving business results.

Core Features:

• Channel Grouping: Group traffic sources (organic, paid, direct) for comprehensive analysis.
• Attribution Models: Use various models (Last Click, First Click, Linear) to allocate credit across channels.
• Cross-Device Tracking: Monitor users' journeys across multiple devices to understand how touchpoints contribute to conversions.

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This platform connects local service providers with customers. Its growth has been marked by a significant increase in mobile app usage and overall engagement metrics.

Google Analytics Data:

• App Installations: Up by 60% over the last quarter.
• Returning Visitors: Increased by 35%, showing improved customer loyalty.
• Pages per Session: Averaged at 6, showing deeper user engagement.

Notable Developments:

1. Mobile App Enhancements:
   • Push Notifications: Helped increase engagement with a 15% click-through rate (CTR).
   • In-App Chat: Improved user-provider communication, increasing conversion.
2. Partnerships:
   • Local Advertising: Collaborations with local businesses resulted in a 25% traffic increase.
   • Service Provider Onboarding: Grew the network of service providers by 40%, offering a wider selection to users.
3. User Feedback Integration:
   • Customer Reviews: A review system was implemented, which increased trust and led to more bookings.
   • Surveys: Gathered insights that led to platform improvements, reducing customer churn.

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